Break free using FOMO|
Marketing Tactics
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How to execute FOMO in your marketing

Transforming complete strangers into satisfied customers in a predictable way is called funnel marketing. Understanding how to build the right audience and communicate with them along their journey towards being a customer is critical to building a sustainable real estate business.
Lead Sources
Research and hone in on the sources that are best aligned to finding your perfect customer.

Marketing Channels
These are the methods under which you get your message out over time, drawing in leads and nurturing them into a customer.

Brand Building
Brand isn't just your logo, fonts and colors. It's the authority you create around your area of expertise and requires an investment into content marketing.

Sources, Channels & Building Authority

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Identify the profile of your ideal customer. There is no benefit to building an audience of people who will never buy from you!

Demographic / market
Focusing on an expertise - whether it's a stage of life or particular market and price point, ask yourself, who do I want to work with?

Stage of Journey & Intent
The stage of journey refers to how close they are to taking action in real estate. Intent refers to how close they are to picking you.

Identify your perfect customer

Creating FOMO Email Campaigns

Email marketing can be the most cost effective solution, but doesn't require an established database of contacts that represent your ideal customer.

Always provide value in what you communicate (consider what they need rather than your immediate goal). Segment your lists based on market or by stage of journey (if it can be identified) so that you are making your communications as personal and relevant as possible.

Organic and Paid Social Marketing

Every social platform operates a bit differently. Each has it's advantages and disadvantages and each requires different tactics to make successful.

Organic leverages your pre-existing relationships but will have a limited reach. Your organic network will also likely be at different stages of their real estate journey. Paid on the other hand, while costs more, is much more targeted and allows you to deliver your differentiated FOMO message more frequently.
Search engine marketing is a way of bidding on key search words to draw your ideal customer to your message. Because it's highly targeted both in terms of market, demographic as well as intent, it's can be costly. That's why you want to make sure you are extremely focused in your messaging and make every click to your content count.

Search Engine Marketing

Content marketing isn't a channel in and of itself, but works in alignment with your marketing channels to help deliver your differentiated message, build your authority and create awareness of your brand and expertise.

Make sure content is always value-based; it has to be relevant and meaningful to your audience at the stage of their journey as well as entertaining, informative and engaging.

Building Authority with Content

In-person channels

Door knocking is a fabulous way of getting to know the home owners of a target community. Bring an ipad to showcase exactly what you are going to do that is different rather than give the same pitch every other agent is making.
Open Houses draw in other home owners from the community. Showcase your difference on a ipad, helping buyers to better understand the story but also to demonstrate to other owners why you are the best choice.
Curious how Studeo helps you implement the Agent/Seller FOMO strategy?